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A product designer who codes, focused on mobile apps and web experiences.

With 4+ years of experience, I’ve shipped across healthcare, sports tech, food tech, logistics and industrial services.

Selected Work

PRODUCT DESIGN

TopClub

Cross-platform fantasy football app — iOS, Android and web. Improved Day 7 user retention by 27–30% through challenge-based engagement and rewards redesign.

Sports Tech
Mobile App
Web App
Visual Design
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WEBSITE REDESIGN

The Aesthetica

The Aesthetica Healthcare website and brand redesign for a cosmetic clinic. Increased qualified enquiry conversions by 25–35% through trust-focused UX and conversion flow redesign.

Healthcare
Website Redesign
Visual Design
View Case Study
Aesthetica.png
WEBSITE REDESIGN

The Aesthetica

The Aesthetica Healthcare website and brand redesign for a cosmetic clinic. Increased qualified enquiry conversions by 25–35% through trust-focused UX and conversion flow redesign.

Healthcare
Website Redesign
Visual Design
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UX RESEARCH

Where does Loblaws lose its customers?

Moderated usability study on Loblaws' desktop experience. Uncovered 12+ friction points across the checkout journey — including a 75% task completion rate on the most critical flow.

Usability Testing
Affinity Mapping
Heuristics Evaluation
View Case Study
loblaws.png
UI/UX DESIGN

Where does Loblaws lose its customers?

Moderated usability study on Loblaws' desktop experience. Uncovered 12+ friction points across the checkout journey — including a 75% task completion rate on the most critical flow.

Usability Testing
Affinity Mapping
Heuristics Evaluation
ABOUT ME

I'm Neha — designer, coder, chronic overthinker.

A little about me

I'm Neha, a designer who started as a full-stack developer but kept finding myself more interested in how things felt than how they functioned. During the pandemic I took my first design course and something just clicked. I wasn't starting over. I was finally in the right place.

When I'm not designing I'm probably eating something way too spicy 🌶️.

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What my 16Personalities test revealed.

I'm an INFJ-T, the Advocate. I observe before I speak, feel things deeply and get genuinely invested in the people I'm designing for. I don't just want it to look good. I want it to actually help someone.

I sit with feedback, hold myself to high standards and care more about the outcome than the credit.

Additional Website Projects

20

Years of
Experience

9K

Trusted
Clients

3M

Reports
Generated

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